Great job, Adam! Loved the book and use it for my writing and presentations all the time. Clients literally call out my thoughts are "well framed" - not because I'm so great but because Minto Pyramids really work. Took me a bit to figure the concepts out, though.
Same. I literally get clients saying "this is the best presentation and analysis we've ever seen". I don't think I do anything special compared to other SEO professionals. Except use this principle and others from the consultancy world. Same data, same techniques but communicated in a way that makes it easier for others to download into their brain.
Great job, Adam! Loved the book and use it for my writing and presentations all the time. Clients literally call out my thoughts are "well framed" - not because I'm so great but because Minto Pyramids really work. Took me a bit to figure the concepts out, though.
Same. I literally get clients saying "this is the best presentation and analysis we've ever seen". I don't think I do anything special compared to other SEO professionals. Except use this principle and others from the consultancy world. Same data, same techniques but communicated in a way that makes it easier for others to download into their brain.